We got tired of watching
great closers lose.
30% of sales calls go to people who can't pay. We built the fix. Now 500+ businesses across 80+ industries stop selling blind - before the first "hello."
The problem was hiding in plain sight.
High-ticket sales teams were booking 20, 30, sometimes 50 calls a week. Calendars looked full. Revenue looked promising.
Then the calls would happen. And closer after closer would get to the end of the pitch only to find out the prospect couldn't afford it. Couldn't finance it. Couldn't pay.
Nobody could see it coming because nobody had the data. Sales teams were asking the same tired questions on intake forms - "What's your income?" "Are you ready to invest?" - and getting the answers people thought they wanted to hear.
People lie on applications all the time. Not because they're bad people. Because they want to believe they can make it work.
The result: wasted calls. Burned-out closers. Calendars full of people who could never say yes.
SimpleCheck was built to fix exactly that. Real lead qualification data - credit score, available credit, income - delivered in 0.7 seconds, right in your CRM, before a single minute of closer time is wasted.
30% of all calls we were scheduling simply, even if they wanted to, could not afford our service.
Two people who couldn't stop thinking about the same problem.
The founders of SimpleCheck had a combined 20 years running sales teams and 3 years in consumer financing before building this. That experience is the product. Not the technology - the understanding of what breaks and exactly where.
Across multiple industries. Coaching, consulting, services - the full spectrum of high-ticket sales. Enough time to understand exactly where the system breaks, and who pays for it.
3 years inside consumer financing - watching funded deals fall apart because nobody knew the buyer's financial reality until it was too late. The gap between sales and financing capability was always a data problem. SimpleCheck is the answer.
The first soft pull qualification system built specifically for high-ticket sales. Built from scratch, from the ground up, by people who had spent 20 years watching the problem and 3 years inside consumer financing understanding exactly why it existed.
Why does that combination matter? Sales experience tells you where the pain is. Financing experience tells you why it happens. Most people have one or the other. The SimpleCheck founders had both - and that's the only reason this product exists.
From a financing problem to the backbone of high-ticket sales.
Here's how two years of working with real businesses - and real data - shaped what SimpleCheck became.
SimpleCheck was first built to solve one specific problem: companies that depend on financing were losing deals because nobody knew who could qualify until it was too late in the process. The vision was simple - surface real financial data at the top of the funnel, before time is wasted on both sides.
The first clients started getting data back on their leads - and something unexpected happened. The data wasn't just filtering out bad financing candidates. It was predicting show rates. It was fixing close rates. It was teaching Meta who the real buyers were. Problems we hadn't set out to solve were getting solved automatically. That changed everything about how we thought about the product.
Every client in 2024 was a custom deployment. Our tech team built SimpleCheck directly into each client's existing funnel, CRM, and ad stack - invisibly, without disrupting anything they had already built. Coaching businesses, real estate education, dental groups, solar companies, agencies. Each deployment taught us more about how qualification data changes a business.
What started as two co-founders and one developer became a full team - three developers, a customer success operation, and the infrastructure to support hundreds of active clients. And as the client roster grew, so did the ways businesses were using the data. Ad pixel optimization. SmartRoute qualification logic. Real-time CRM tagging. Sales team performance tracking. The product kept expanding because the data kept proving itself.
Before June 2025, every SimpleCheck deployment was a custom build - done by our team, built into your existing stack. SmartForm changed that. It's a drop-in opt-in and booking form that replaces your existing form and runs SimpleCheck qualification automatically - self-serve, live in under 30 minutes, and designed to be the highest-converting opt-in form in high-ticket sales. For the first time, any operator could access SimpleCheck without a custom deployment.
SimpleCheck is now embedded inside lenders, platforms, and enterprise sales stacks as their prequalification engine. Multiple industry-leading companies run SimpleCheck under the hood - not as a tool their team uses, but as the infrastructure their entire client base relies on. That's not where we expected to end up in 2023. It's where the data took us.
Six things we refuse to argue about.
The best closers in the world can't close someone who can't pay. Putting them on unqualified calls isn't a lead quality problem. It's a morale problem. A retention problem. An expensive problem.
Every form, every survey, every "income question" your funnel asks is a guess. People don't know their own credit score. They answer what they think you want to hear. Real data beats survey data every time.
0.7 seconds. That's how fast SimpleCheck returns real financial data. Before a lead can be set. Before a calendar slot fills up. Before a single minute of closer time is wasted.
When you feed real buyer signals back to Meta, your pixel learns what a qualified buyer actually looks like. Your next campaign costs less and converts more. The whole flywheel spins faster.
We spent a year with compliance experts before we launched. Every pull is FCRA compliant, consent-based, and leaves zero credit score impact. The standard was set from day one.
Nobody buys SimpleCheck because they want a new piece of software to manage. They buy it because they want the problem gone. Our team handles the build. Clients get the results.
Real credit data delivered in 0.7 seconds. Right in your CRM. Before the first call.
The original. Built by the people who felt the problem first.
The founders spent a combined 20 years running sales teams across multiple industries - watching this exact problem cost businesses money, closers, and growth. Then 3 years in consumer financing, watching deals fall apart at the funding stage. That combination of experience is why SimpleCheck exists.
Our Custom Build clients don't touch a line of code. Our team deploys everything, maintains everything, and adjusts everything when the business changes. You reap the benefit. We handle the work. That's the deal.
FCRA compliance, CredibleCapture consent records, soft-pull-only infrastructure - all of it was built before the first client went live. The architecture was right from the start.
SimpleCheck tells you if they can pay. Not if they will. We don't overpromise close rates or guarantee results. What we guarantee is that your team never walks into a call without knowing the person's financial reality.
"The best product that I have ever seen that we've ever implemented in the last five years. There's nothing even remotely close to it."
The compliance infrastructure that set the standard.
Before the first client went live, we built our FCRA compliance framework with legal and compliance experts - exceeding regulatory requirements from day one. CredibleCapture, our proprietary consent system, creates a timestamped, IP-verified, cryptographically signed consent record every time a lead opts in.
SimpleCheck launched in late 2023 as the first soft pull qualification system built specifically for high-ticket sales. The CredibleCapture consent architecture, the SmartRoute qualification logic, the real-time CRM delivery - all built here, all running in production since 2023.
Read our full compliance frameworkEvery pull runs under the Fair Credit Reporting Act framework - the federal law governing consumer credit data.
CredibleCapture records explicit written consent - timestamped and IP-verified - before any data is accessed.
Soft pulls only. The prospect's credit score is never affected. They don't even know it happened.
Consent records are cryptographically signed and stored for 24 months. Audit-ready from day one.
If you sell high-ticket and book calls, this works for you.
SimpleCheck works in any business where the ability to pay is a variable - and where a sales team's time is worth protecting.
Ready to stop selling blind?
500+ businesses already know who can pay before the first call. The data is there before your closer says hello.
No contracts. 7-day trial on SmartForm. Demo is no-pressure.